Young Americans are voting in higher numbers. The 2022 midterms saw the highest turnout of voters ages 18-29 in three decades. Some 50 percent of that age group voted in 2020 — an 11-point increase from 2016.
Still, many candidates have a hard time identifying, persuading and mobilizing these voters — particularly those down-ballot running in low-turnout elections who could benefit the most from their support.
It might be time for candidate campaigns to borrow from the playbook of non-partisan voting groups who are mobilizing ahead of National Voter Registration Day on Sept. 19.