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Getting Young Voters to the Polls Isn’t as Simple as All Digital All the Time

Young Americans are voting in higher numbers. The 2022 midterms saw the highest turnout of voters ages 18-29 in three decades. Some 50 percent of that age group voted in 2020 — an 11-point increase from 2016.

Still, many candidates have a hard time identifying, persuading and mobilizing these voters — particularly those down-ballot running in low-turnout elections who could benefit the most from their support.

It might be time for candidate campaigns to borrow from the playbook of non-partisan voting groups who are mobilizing ahead of National Voter Registration Day on Sept. 19.


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